Ten+ years of raising the standard.
Kirkland, Washington.
We opened our Brick and Mortar, 12 miles east of downtown Seattle, and the line began to wrap around the building — our produce supplier put it in writing.
Those years left a paper trail: An Addy Award. $2M a year in sales. "Best of" — 425 Magazine. Seattle Refined's best açaí bowls in the city. A page in Seattle Food Crawls. And the largest buyer of fresh bananas and blueberries on Seattle's Eastside — 80,000 pounds of bananas in a single year. That's a lot of N'ice Cream.


The Crew
None of it happens without the people behind the counter. HB drew the best patrons in two states — and that was no accident. It was the work of the greatest band of misfits we could have asked for. Faces came and went over the years — not all of them fit in one photo — but our core stayed true.
Dedicated to the craft: making food that was beautiful and nutritious in the same cup. But their real art was making every person who walked in feel honored — like a regular on their first visit. That was HB. That was them.
To everyone who ever wore the black tee: thank you. You made HB what it became.

What we were about.
Best ingredients. Real flavor. No fillers — nothing in the cup that didn't belong there. We didn't do wellness-speak. We did fresh produce, pressed, or designed in a cup. If it was on the menu, it earned its spot. The food is the color. Everything else stays black and white. We closed the Kirkland doors after COVID and went quiet for a couple of years. Not gone — recalibrating.

Saint George, Utah.
In August 2024, we bought a building on the Blvd — and brought our best-in-class bowls and beverages to the desert. St George News told the story: from Seattle food truck to STG storefront. As the area's first cold-pressed juice bar, HB introduced a more thoughtful approach to plant-based food and drink: clean ingredients, bold flavor, and options for nearly everyone. The idea was simple — make it better tasting, make it more inclusive, and make it easier to choose something genuinely good. The desert voted. Silver, then Gold. Best of Southern Utah, 2025 and 2026 — Best Juice, Smoothies, and Healthy Eats.
On to the next.
Every good practice ends with purpose — or when opportunity knocks. In July 2026, we sold the building and elected to take another time out — the same move that carried us from a Kirkland truck to a Saint George storefront.
Ten years, three builds, two states, exits on our own terms. The standard travels with us, and the next thing is already in motion.

