HB Beverage Co.

Ten+ years of raising the standard.

It started with a truck.
HB Beverage Co.

It started with a truck.

We opened on Market Street. Two best friends, a plan for a 'food' truck, and zero franchise playbook. It was called Healthy Bonez. Cold-pressed juice, dairy-free, gluten-free everything, figure the rest out later. The truck grew legs, then walls, then a roof — and became a ten-year practice we made up as we went..

Where did it all begin?

Kirkland, Washington.

We opened our Brick and Mortar, 12 miles east of downtown Seattle, and the line began to wrap around the building — our produce supplier put it in writing.

Those years left a paper trail: An Addy Award. $2M a year in sales. "Best of" — 425 Magazine. Seattle Refined's best açaí bowls in the city. A page in Seattle Food Crawls. And the largest buyer of fresh bananas and blueberries on Seattle's Eastside — 80,000 pounds of bananas in a single year. That's a lot of N'ice Cream.

Kirkland, Washington.
The Crew

The Crew

None of it happens without the people behind the counter. HB drew the best patrons in two states — and that was no accident. It was the work of the greatest band of misfits we could have asked for. Faces came and went over the years — not all of them fit in one photo — but our core stayed true.

Dedicated to the craft: making food that was beautiful and nutritious in the same cup. But their real art was making every person who walked in feel honored — like a regular on their first visit. That was HB. That was them.

To everyone who ever wore the black tee: thank you. You made HB what it became.

What we were about.
More than a place to grab a drink.

What we were about.

Best ingredients. Real flavor. No fillers — nothing in the cup that didn't belong there. We didn't do wellness-speak. We did fresh produce, pressed, or designed in a cup. If it was on the menu, it earned its spot. The food is the color. Everything else stays black and white. We closed the Kirkland doors after COVID and went quiet for a couple of years. Not gone — recalibrating.

HB Beverage Co. — 190 W St. George Blvd
Enter

Saint George, Utah.

In August 2024, we bought a building on the Blvd — and brought our best-in-class bowls and beverages to the desert. St George News told the story: from Seattle food truck to STG storefront. As the area's first cold-pressed juice bar, HB introduced a more thoughtful approach to plant-based food and drink: clean ingredients, bold flavor, and options for nearly everyone. The idea was simple — make it better tasting, make it more inclusive, and make it easier to choose something genuinely good. The desert voted. Silver, then Gold. Best of Southern Utah, 2025 and 2026 — Best Juice, Smoothies, and Healthy Eats.

HB Closes its doors

On to the next.

Every good practice ends with purpose — or when opportunity knocks. In July 2026, we sold the building and elected to take another time out — the same move that carried us from a Kirkland truck to a Saint George storefront.

Ten years, three builds, two states, exits on our own terms. The standard travels with us, and the next thing is already in motion.